Food Inspiration Cards

Our verrocchio Food Inspiration Cards were developed by our Fellow Hila Attaie together with Jennifer van Aerssen (Illustration) and bring over 20 years of food industry experience to your idea generation.

Health, sustainability, quality, enjoyment, convenience, customization, distribution, and usage occasion are some of the drivers that our industry insider Hila Attaie brought to this set of cards from her years of practice.

It helps people with a mixture of image and text inspirations to find new perspectives, to look beyond their own familiar horizons and to discover new ideas. After all, creativity is essentially based in making new connections between familiar elements.

In doing so, this tool makes use of an important mechanism: the diversity of inspirations. The set ensures a wide variety of perspectives – and thus new leaps of thought for everyone, regardless of whether they are creatively experienced or inexperienced.

Clearly visible on large tables, the cards provide a sea of inspiration with their multitude of visual stimuli.

They inspire people to come up with clever solutions – in the food sector, but also outside of it.

It’s also important to us that this is not a one-off, throwaway product for workshops. We made sure to produce the cards in a high-quality way, so that we can pack them again and again and reuse them at the next workshop.