Innovationdigging
There are countless moments in companies when good ideas are needed. You sit down together to put things together, but the whole thing doesn’t really get off the ground. Idea generation can get off to a much better start right from the start. With innovation digging.
The tool
Innovationdigging is a method invented by verrocchio. It is our tried and tested tool for bundling creative forces and finding innovation search fields in a reliable and structured way – whether individually or as a team.
Innovationdigging describes a method for finding innovations and is similar to a professional archaeological excavation: a systematic search in defined areas that are processed – and later expanded and tested – by a team.
Translated with DeepL.com (free version)
For whom?
The method is suitable for companies and teams of all sizes as Innovationdigging can be easily scaled and adapted.
Innovation coaches, design thinkers and team facilitators can use the tool at different points of team collaboration.
The tool is suitable for anyone who
- want to develop new products, services, processes, market or business areas
- want to increase customer contact and satisfaction
A suitable tool for anyone who wonders ...
- How do I find innovation search fields?
- How do I discover the still unrecognized problems of our customers?
- How do I systematically find inspiration for my team?
- Where should we start our search for ideas and innovations?
- How can we methodically increase the probability of radical or disruptive innovations?
- How do we intrinsically motivate colleagues to participate in the search for innovation topics?
- How do we prevent spinning wheels during the idea generation process?
- How do we record our innovation work without additional effort?
- How do we manage and control our innovation work?
- How do we innovate our processes without frictional losses?
- ... and many more questions
of the participants think this tool is extraordinary
936
possible search paths in one tool
found new search paths
4 in 5
teams usually start without defining search paths
Matching the tool
The poster
10 Innovationdigging Posters you can get for the price of 49,- EUR + VAT plus shipping costs in our verrocchio Shop
The guide
Our guide not only contains step-by-step instructions on how to apply the method, but also illustrates the subject with appropriate illustrations by Susanne Ferrari.
On 118 pages you will find the following chapters and contents:
- The initial situation
- Strengths of Innovationdigging
- The bundling of forces 7-point-principle
- Innovationdigging part 1: The search field analysis
- Innovationdigging part 2: The prospection
- Innovationdigging Part 3: Idea generation
- Special variants and creativity accelerators
- Conclusion Innovationdigging
The book can also be ordered with an individual company cover on request.
The book “Innovationdigging” by Benno van Aerssen and Tamer Kemeröz is available at a price of 16.80 EUR incl. VAT at all bookstores or in our verrocchio store.
The innovationdigging-day
You have bought our Innovationdigging posters and the book, but you don’t know how to use the method in a target-oriented and efficient way? Would you like a neutral authority to assist you in applying the method? You would like to experience the method properly in order to apply it on your own afterwards? You would like to reflect your results with someone?
Our verrocchio Innovationdigging Day is suitable for this purpose. The day can be booked individually with us so that our teams, together with those responsible for innovation in the company, can apply the method together.
At the end of the verrocchio innovationdigging day, a clarity about the application of the method emerges. On the basis of the innovation search fields found, idea discoveries, are also carried out on this day.
Let's talk
Hi, I am Christina and I will support you at any time, individually, to find the best form of cooperation.
mail@verrocchio-institute.com
+ 49 211 822 045 60
